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Spendthrift Farm New Stallion Campaign

 

Creative Direction and Design | Spendthrift New Stallions Campaign

 

I was involved with the Creative, Art Direction and production of the commercial but also the print and digital ads.
Leading up to the announcement of the 2020 New Stallions, I created a campaign with various ads for both print and digital media teasing the release of the video.

Once the video was released, I created another series of ads directing traffic to both our website and to the video for viewing.

Multiple American Advertising Awards were won for this campaign, including Best in Show.